A virtual lab
BASF promotes the energy that comes from connectedness and co-creation with an interactive anniversary platform on the internet: Creator Space online. As a kind of virtual lab, it opens doors or online discussion on the themes: urban living, smart energy and food. It is intended to appeal to anybody who wants to be involved in co-creating the future. Thus, the interactive platform grows and evolves in real time in response to input from individual contributors to the debate.
New dimensions in collaboration
The way we handle knowledge and creativity is undergoing radical transformation. The new logic is based on openness, cooperation and interaction. Networks give rise to innovative ideas, a new understanding of interaction, and new markets. Specialists will not be the only generators of new ideas in future. New concepts are just as likely to emerge from lively exchange between people, with employees, stakeholders and non-experts all contributing their input to facilitate networked value creation. Valuing and utilizing diversity of opinion: Inclusion of expertise on all levels across the various disciplines is becoming a key success factor.
How do we live in the 21st century? The key themes
BASF seeks to collaborate with employees, customers and partners to make a contribution to societal challenges that have significant impact on how we live in the 21st century.
- the cities we live in
- the energy powering our industry and our lives
- the food we eat.
The anniversary – and then?
Co-created visions for the future will become reality. The most promising ideas will be selected by an expert team in early 2016 and transformed into lighthouse projects with BASF’s support. Thereby innovation can be taken to new levels beyond the anniversary year. This provides a long-term contribution toward solving social challenges and strengthening BASF’s ties and collaboration with partners.